Need for Speed SHIFT

EA’s Need for Speed Franchise Races Past 100 Million Copies
Innovation and Intensity are the Only Constant for a Racing Franchise that Re-Invents Itself Year After Year

Animal Kingdom: Wildlife Expedition is Now Available
Electronic Arts Inc. today announced that it is giving away a brand new 2010 BMW M3 via Twitter.

Need for Speed SHIFT Races Into Stores Today
Award-Winning SHIFT is Heralded by Game Critics as One of the Best Need for Speed Games Ever

EA’s Need for Speed SHIFT Puts Racers in Control with All New Driver Profile
Los Angeles Racer Wins the Need for Speed SHIFT Competition, Drives Home in a Brand New 2009 BMW M3

BMW M3 GT2 Races onto the Front Cover of Need for Speed SHIFT from EA
Designed to deliver a true drivers experience, SHIFT boasts legendary cars from the past 35 years, each one modeled to deliver an incredible sense of speed and realism

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Shift into high gear! Designed to deliver a true driver’s experience that reflects contemporary motorsports, Need for Speed SHIFT is built by racers for racers. Need for Speed SHIFT delivers an authentic and immersive driving experience developed by Slightly Mad Studios in collaboration with executive producer Michael Mann at Black Box and senior vice president Patrick Soderlund at EA Games Europe. Slightly Mad Studios includes developers and designers that worked on the critically acclaimed games GT Legends and GTR 2. Need for Speed SHIFT replicates the true feeling of racing high-end performance cars like never before. Players are thrust into the heart of the action with immersive and exciting features including a stunningly realistic first-person cockpit view camera and an all-new crash mechanic, providing an unrivaled sensation of the speed and feeling of racing a car on the extreme edge of control.

>Car Trailer

>Launch Video

>Track Videos

>Spa Video

>Car Battle Mode Video

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